For much of the Cold War, the British Army's main battle tanks (MBT) were first the Centurion and then the Chieftain. The question of the latter's replacement became urgent when in 1980 MBT80 was canc

When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In "The Challenger Launch Decision," Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventi...(展开全部)

The explosion of space shuttle Challenger on January 28, 1986, and the death of the seven astronauts aboard had a major impact on American culture, with many people still vividly remembering exactly where they were and what they were doing when they heard about the tragedy. Journalists and investigators have historically cited production problems and managerial wrong-doing as t...(展开全部)

The explosion of space shuttle Challenger on January 28, 1986, and the death of the seven astronauts aboard had a major impact on American culture, with many people still vividly remembering exactly where they were and what they were doing when they heard about the tragedy. Journalists and investigators have historically cited production problems and managerial wrong-doing as t...(展开全部)

When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In "The Challenger Launch Decision," Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventi...(展开全部)

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 d...(展开全部)

Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy and Mather "In 1986, the Levi's Dockers brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked...(展开全部)

きっ和、それらはぜんぶここにあるべきも的たち。完璧なバランス、そしてすぐにこわされるも的。